How Do You Sell An Idea?

So another example of an ad can be the ad from Airwaves Company trying to sell their delicious and spicy gum. In the ad, there was a guy who was falling asleep at work, I believe, and then he pops one of the airwaves into his mouth and he appears much more awake and has little blue spiraling things going up into his brain. It uses the transfer technique of persuasive techniques, because it shows that you can stay alert with the gum and that is a positive image. Another ad can be one of the 7-11 ads which was trying to promote its "collect 10 points in exchange for a cute bear cup" (my sister's obsessed with that). It uses the testimonial technique because it asked some popular celebrities from Taiwan to hold the cup around and talk about how they use it and how good it is when they use it.